The Much talked about Eveready AD!

I know you all must have read and heard a lot about this amazing and fantastically creative advertisement of EVEREADY batteries in which they have used real photography using torches and motion lights to create an animated movie.
Eveready has sticked to its previously famous tagline "GIVE ME RED".

Trivia: What does logo of Eveready suggest? (answer in bottom)

Brand : Eveready batteries
Agency: The film has been directed by Frank Vroegop. Two production houses worked on it, Happy Dog (India) and Dynamo F. S from Paris.




How the Ad was Made?
Titled Red Lightpainters, the new ad for Eveready Ultima aims to create more involvement and engagement among its target group. It is aimed at urban males in the age group of 15-24 years.

The technique

The camera is set on long exposure and as everything is caught in slow motion, the trail of the light can be seen. This is also referred to as light painting. This art of light painting – called Pikapika – is believed to have started in 2003 by a Japanese crew of lightning doodle artists.
Every shot is taken on a battery charged digital camera. The still shots are then put together to create an animation effect.