A must watch ad !

Sorry folks ! Back after such a long time...
But after watching this ad i couldnt resist but post it here.
So have a look





njoy!
x

**I will be back soon**

India Victorious in Cannes Lions Ad Festival!!

It was a great day for JWT and The Times of India when they won a Gold Lion at the 56th Annual Cannes Lions Advertisement festival.They won it for their 'A day in the Life of Chennai' for the Esteemed newspaper The Times Of India.

Type of Entry:	Product & Service
Category:	Publications & Media
Title:	A DAY IN THE LIFE OF CHENNAI
Advertiser/Client:	BENNETT COLEMAN AND CO.
Product/Service:	THE TIMES OF INDIA
Entrant Company:	JWT INDIA Mumbai, INDIA
Advertising Agency:	JWT INDIA Mumbai, INDIA
Creative Credits
Executive Creative Director:	Senthil Kumar
Creative Director:	Senthil Kumar
Copywriter:	Senthil Kumar
Agency Producer:	Mark Manuel
Advertiser's Supervisor:	Rahul Kansal/Priya Gupta/Suganthan K
Account Supervisor:	Vijay Menon
Production Company:	GOOD MORNING Mumbai, INDIA
Director:	Shashank Chaturvedi
Producer:	Vikram Kalra
Editor:	Shashank Chaturvedi
Sound Design/Arrangement:	Vijay Anthony
Music: Artist/Title:	Vijay Anthony/Madurai Chinnaponnu
Art Director:	Karthik Sekhar
Lighting:	Jason West
Post Production:	Prime Focus
Other Credits:	Lyrics: Senthil Kumar/Robert Tn/Na Muthukuma

Without much Ado here is the much awaited video!!




O&M wins silver lions in the Print Ad category!


Its like how can a Sachin return from a world cup without scoring a knock, it also goes the same for Piyush Pandey and O&M India.Not a gold but still they managed with a silver Lions at Cannes for their Sour Marbels ad.Here are the ads and the credits.
Kudos!!

Type of Entry:	Newspaper
Type of Entry:	Press
Category:	Sweet Foods & Snacks
Title:	CAVE-MAN
Advertiser/Client:	PERFETTI VAN MELLE
Product/Service:	SOUR MARBELS CANDIES
Entrant Company:	OGILVY & MATHER Mumbai, INDIA
Advertising Agency:	OGILVY & MATHER Mumbai, INDIA
Creative Credits
Chief Creative Officer:	Piyush Pandey
Executive Creative Director:	Abhijit Avasthi/Rajiv Rao
Creative Director:	Anurag Agnihotri
Copywriter:	Saurabh Kulkarni/Nasrullah Husami
Account Manager:	Antara Suri/Manan Shah
Account Supervisor:	Lavanya Anirudh
Art Director:	Ashish Naik
Illustrator:	Deelip Khomane
Typographer:	Ashish Naik

The Much talked about Eveready AD!

I know you all must have read and heard a lot about this amazing and fantastically creative advertisement of EVEREADY batteries in which they have used real photography using torches and motion lights to create an animated movie.
Eveready has sticked to its previously famous tagline "GIVE ME RED".

Trivia: What does logo of Eveready suggest? (answer in bottom)

Brand : Eveready batteries
Agency: The film has been directed by Frank Vroegop. Two production houses worked on it, Happy Dog (India) and Dynamo F. S from Paris.




How the Ad was Made?
Titled Red Lightpainters, the new ad for Eveready Ultima aims to create more involvement and engagement among its target group. It is aimed at urban males in the age group of 15-24 years.

The technique

The camera is set on long exposure and as everything is caught in slow motion, the trail of the light can be seen. This is also referred to as light painting. This art of light painting – called Pikapika – is believed to have started in 2003 by a Japanese crew of lightning doodle artists.
Every shot is taken on a battery charged digital camera. The still shots are then put together to create an animation effect.

Amul : the trend setter in print and billboard ads!

Amul Coop India's biggest Food and dairy products company and now Asia-Pacific's largest Dairy products company ( Source :The Financial Express) has been an 'out of the Box' company in terms of Marketing its products.It has been a trendsetter in Print and Billboard ads with the Amul girl in her Polka dots outfit serving Bread and Amul butter to people in various situations which easily attracts distrait readers and pedestrians.Name a current topic and you have an Amul ad waiting for your eye-balls!
Elicit at the list of most famous and easily recognisable Ads and you will surely have the Amul print ad in it.No wiles but still the spoofs are very humorous and rib-tickling!
As of now it has subjugated not only the Food products and dairy brands of India like MotherDairy but also other asian brands like Kraft,Dutchlady and Everyday.

Brand: Amul
Creator : Sylvester da Cunha (ASP)

Blast from the Past !!

This series will feature Indian Ads from the past which were appreciated and awarded.

Starting with one of my personal favourites.

Campaign:- "mile sur mera tumhara"
Brand :- India
Agency:- Lok Seva sanchar Parishad



About the Ad:

It was created in 1988 by Lok Seva Sanchar Parishad, and promoted by Doordarshan (then India's sole TV broadcaster) and India's Ministry of Information. The song was composed by Ashok Patki^[1], written by Asghar Khan , and recorded by a group of people from all walks of life, including a supergroup of popular Indians - musicians, sportspersons, film stars, etc.

The national integration video was intended to instill a sense of pride and promote unity amongst Indians, highlighting the different linguistic communities and societies that live in India -- India's unity in diversity, so to speak.

Mile Sur was telecast for the first time on Independence Day 1988, after the telecast of the Prime Minister’s speech from the ramparts of the Red Fort. ^[2]

It quickly captivated millions in India, gaining and maintaining near-anthem status ever since.

First post!!

hey people...HOLA!!

First things first.I am Ankit , an Advertisements enthusiast and am starting this blog as a diary of Some good,some great and some amazing ads i come across!!
Moreover i would also start quizzes if i get the anticipated participation!
so keep following the blog.
peace.