Blast from the Past !!

This series will feature Indian Ads from the past which were appreciated and awarded.

Starting with one of my personal favourites.

Campaign:- "mile sur mera tumhara"
Brand :- India
Agency:- Lok Seva sanchar Parishad



About the Ad:

It was created in 1988 by Lok Seva Sanchar Parishad, and promoted by Doordarshan (then India's sole TV broadcaster) and India's Ministry of Information. The song was composed by Ashok Patki^[1], written by Asghar Khan , and recorded by a group of people from all walks of life, including a supergroup of popular Indians - musicians, sportspersons, film stars, etc.

The national integration video was intended to instill a sense of pride and promote unity amongst Indians, highlighting the different linguistic communities and societies that live in India -- India's unity in diversity, so to speak.

Mile Sur was telecast for the first time on Independence Day 1988, after the telecast of the Prime Minister’s speech from the ramparts of the Red Fort. ^[2]

It quickly captivated millions in India, gaining and maintaining near-anthem status ever since.